Chapter 9 - The ROI Measurement Process
will still exist in five years.”
—Erik Qualman, author of Socialnomics: How Social Media
Transforms the Way We Live and Do Business
In the world of sports, the score tells us very simply which team or player wins. However, sports managers keep and analyze much more complicated data sets to help teams and players keep winning. Today’s baseball managers have laptops in the dugouts so they can predict the effectiveness of a specific pitcher against a specific batter based on historical data. Team owners create convoluted measurement schemes to evaluate players based on ratios and combinations of performance statistics.
Scott Klososky, a former CEO of three successful startup companies, has no fear about shaking up the status quo around the way we build teams and set powerful directions.
