Crowdsourcing Book Publicity

As mentioned previously, we are excited about the concept of rewarding members of the crowd for helping gain exposure for this book. We thought long and hard about what would be things that people could get done, that would bring attention to the book in a positive way. We also tried to stay away from really traditional publicity in most cases. By the time you read this, we are hoping that some of the bounties will be taken. If you want to check and see thief there are bounties still available, you may still have the opportunity to participate in our crowdsource publishing experiment.

For the latest information on bounties and a list of which ones have been won, go to the Web site at www.enterprisesocialtechnology.com and click on the Crowdsourcing of the Book tab.

• 250 people wear social tech t-shirts and taking a picture? $5000
  • Method for claiming it – Send us a high rez photo of the group
• Getting Webster’s to add Social Technology as a term - $5000
  • Method for claiming it – Press release by Webster’s that makes the announcement
• Sending Amazon link to over 2000 of your social connections (first 100 people) $50
  • Method for claiming it – Show us a screen shot of your account and the connections, and a screenshot of the what the delivered message looked like
• Get Michael Arrington to read the book - $2500 cash, or a donation to charity of his choice
  • Method for claiming it – Michael has to send us an email to scott@klososky.com and tell us he read it, and what he thinks of the concepts in it.
• Get Robert Scoble to read the Book – $2499 cash, or a donation to charity of his choice (he gets $1 less so Michael is not mad at us)
  • Method for claiming it – Robert has to send us an email to scott@klososky.com and tell us what he thought of the book (good or bad.)
• Review a chapter of your choice in your blog (at least 200 words and must have at least 1000 subscribers) – 5 free books signed by the author
  • Method for claiming it – Send us a screenshot of the blog and the number of subscribers you have
• College professor adopt the book as curriculum – 20 free copies (or $500)
  • Method for claiming it – Send us a copy of the syllabus for the course
• Publish article in major periodical (circulation of at least 50,000) about the Making of the Book - $500 (first 10 people)
  • Method for claiming it – Send us a copy of the printed article and the masthead of the publication the day you published it
• For the organization that will purchase at least 200 copies for their employees/customers, we will donate $1000 to charity of their choice, and provide signed copies.
  • Method for claiming it – Provide a copy of the receipt, or contact us to provide the books – provide us with the name of the charity
• Have the text translated into another language and published in another country - $2500
  • Method for claiming it – Send us written confirmation that it will be printed (from the publisher) and a copy in whatever language you have translated it to.
• Create a viral video about the book that gets at least 10,000 views, and we will give you $1000 (First person to accomplish this only)
  • Method for claiming it – Provide a screenshot of the video site with the number of views so we can verify it
• Do the 12 step process described in the book at your organization and send us a case study of the results, and we will donate $500 to a charity of your choice (First five organizations)
  • Method for claiming it – Provide a written case study and allow us to interview the author.

If you have any ideas for non-traditional PR that are more interesting than ours, please let us know at Scott@klososky.com Overall we had a great experience crowdsourcing this book. Defining this process proved to us that aggregating the thoughts, knowledge and research of a group of people, is a powerful way to produce content for cross-platform publication. We look forward to crowdsourcing many more books in the future.