Crowdsourcing the Content

Adele co-founded yMedia, an Auckland-based initiative for not-for-profit organizations. Winner of the 2008 “Judge’s Choice” Computerworld Award for Excellence, and Finalist in the Young ICT Category, yMedia has worked with industry leaders such as Microsoft to help organizations with limited funding to build their web presence. Adele was the Australia/New Zealand project manager for X Media Lab, the internationally acclaimed digital media think-tank, and has also worked with Capability New Zealand, the New Zealand Computer Society, the New Zealand Centre for Social Innovation, and Pembridge Partners in London.